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[International] [Financial] [Mystery Shopping] [Advertising] [Branding] [NPD] [Staff Surveys] [Consultations] [Training]
Our wide range of experience enables us to offer our customers a comprehensive range of services, including: International Research, Financial Services, Mystery Shopping, Public Consultation, Advertising Development, Brand Development, Product Development & Testing and Staff Surveys. We draw no hard lines between qualitative and quantitative surveys. Our broad experience enables us to apply the most appropriate techniques to achieve actionable research solutions for your marketing problems. The organisation's strengths are deeply rooted in experimental psychology and statistical rigor. Each project is imbued with empathetic insight, objectivity and attention to project design and detail.
• International Research • It takes a special personality and expertise to handle International Research. We believe that our efforts to maintain quality controls across boundaries, and to maintain empathy for cultural difference is essential for the execution of research, as well as interpretation. Clients for whom this 'Phoenix' approach has proved successful include Parker Pens, Alfred Dunhill Menswear, Le Piat d'Or, McCann-Erickson , DuPont, Brown Foreman and EuroDisney. • Financial Services • Our extensive experience gives us a special understanding of the complexities and sensitivities needed to work in this field. From issues of product development, advertising and price monitoring to service evaluation and customer satisfaction, we have the tools and experience to execute and analyse financial research to the highest standards. Our specialist financial services field force can deal with both mystery shopping and face to face interviewing in this demanding field. To name but a few, the Phoenix approach has provided quality financial services to organisations such as the Alliance and Leicester, Barclays, Friends Provident and Royal & Sun Alliance. • Mystery Shopping • The key to successful mystery shopping is focussed planning, meticulous attention to detail in the office as well as in the field, good training and good briefing. We have a specially trained nation-wide team of mystery shoppers who have carried out projects for customers such as L'Oreal, Zurich FS and Prudential. We take the same care over quality for mystery shopping as for all other research we do. • Advertising Development • From pre-concept stages through to tracking impact and communication we make a real contribution to advertising development. We use either - or both - qualitative or quantitative methods from simple groups, depths, street interviews or hall tests through to more demanding techniques, such as enabling or tracking to suit the research and advertising needs. We model motivations to get to the heart of communications. At Phoenix MRC we assist in development of advertising by working closely with creatives. Clients we have worked with include: Barclays Bank, Brann, CME KHBB, DHL, EHS, Eurocomm, Halifax, Jack Daniels, McCann-Erickson, Training & Enterprise Councils and Woolworths. • Brand Development • We have a deep understanding of how consumers approach branding issues across a variety of product and service areas. From identifying competitors and understanding basic customer needs to mapping and positioning brands both quantitatively and qualitatively, we construct a model of where your brand sits compared to its competitors - and why. Our impressive client portfolio includes: DuPont Lycra, EuroDisney, Harrods, Le Piat d'Or, Birthdays Greeting Cards, Lucky Strike and Parker Pens. • Product Development & Testing • The research solution. Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution. Example clients include: Superdrug, Heinz, GEC, IDV, Coca-Cola Schweppes, Lonrho Textiles, Nouvelle, Knorr, Wine Development Board. • Staff Surveys • An organisation's most important asset is its people. Multinationals such as British Oxygen, Exxon, and Barclays appreciate the importance of understanding their staff, and as such have worked with us to help them improve this understanding. We appreciate the difficulties of keeping communications going both ways, and are experienced at identifying the issues that matter to you and, just as importantly, to your staff. • Consultations • Consultation with the public is now embedded as an important part of the government planning strategy, both central and local. However the work requires extra careful planning and execution with sensitivity to the particular pressures and scrutiny under which you work. Special efforts are often required to ensure that even for complex subjects or difficult to reach stakeholders we achieve real engagement from the public in the process. We've worked on issues ranging from tax increases to residual rubbish solutions to provide real insights into what citizens think and how this should influence decision making. • Training • Our chief executive, Dr Susan Owen joins the superb team of experienced teachers from the Research And Psychology Training group (RAPT) from time to time to offer bespoke training sessions to in-house research teams. Led by Lawrence Bailey, the team also includes Neil McPhee and Trevor Butt. For the latest training offer go to www.rapt-thebestkeptsecret.co.uk |
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